Lowepro Unveils the Next Generation of the Nova AW Series of Shoulder Bags

Sebastopol, CA, May 15, 2008 – Lowepro, the worldwide leading provider of protective cases and backpacks for imaging and technology products, today announced the launch of the next generation models of their popular Nova AW series of shoulder bags, designed to carry and protect a digital SLR and accessories in the most rigorous of weather conditions. The new models of Nova AW bags are available in six sizes and feature a patented 360° All Weather Cover which provides complete protection from the elements while still allowing photographers to access equipment.

The newly launched models of the Nova AW series offer a large central compartment with movable dividers large enough to accommodate digital SLR kits. The larger models, Nova 180, 190, and 200 AW, can easily secure a pro digital SLR while the smaller models, Nova 140, 160, 170 AW (Shown), have been designed for enthusiast kits. The interior has been constructed of soft protective material specifically produced to protect sensitive digital equipment. A front access pocket provides safe and accessible storage for batteries, small accessories and other necessities. Memory card pockets on the inside front lid ensure cards are protected and available for quick changes.

"When we create our camera bags, our priority is to make certain that photographers are able shoot while their equipment is protected even in inclement weather. Lowepro designers are constantly re-examining and improving our cases to ensure that the newest and most sensitive equipment has complete security," said Nicole Mummenhoff, Senior Vice President of Worldwide Marketing, Lowepro. "The Nova AW series has consistently been a popular choice for photographers at all experience levels, and we’re confident that the new models will keep photographers shooting even when faced with challenging weather conditions."

Understanding that photographers need a shoulder bag that is as comfortable as it is functional, the new Nova AW models offer the ability to carry by hand with its soft, padded handle; by shoulder with its ergonomic, adjustable, removable shoulder strap with non-slip grip, or as a beltpack with its built-in belt loop. The Nova 180, 190 and 200 AW models include a sleeve, allowing travelers to slip the bag over rolling luggage handles. All models are fitted with a 360° All Weather Cover which enables photographers to access their camera bag with the cover on and still continue working despite harsh weather.

Constructed of durable and attractive nylon exterior fabric, the Nova AW series is available in four sophisticated shades: Black, Bordeaux Red, Chestnut Brown and Ultramarine Blue.

Nova AW Series Dimensions